Promote the growth, competitiveness and internationalization of women-owned businesses by facilitating their participation in relevant UNCTAD programmes, including export coaching, business development support and capacity-building initiatives. These interventions will aim to strengthen the entrepreneurial skills, export readiness and market competitiveness of women entrepreneurs, enabling them to expand their businesses and access new market opportunities. The annual target is to reach and support at least 50 women-owned businesses through these programmes.

Facilitate women's access to international markets, with a particular focus on opportunities within the African continent under the African Continental Free Trade Area (AfCFTA). This will involve implementing targeted market-linkage initiatives, including business matchmaking, trade and sales missions, market research, and the identification of potential buyers and business partners. These activities will support women-owned businesses in establishing commercial partnerships, expanding their customer base and accessing regional value chains. Implementation will focus on selected African countries, including Ethiopian, Rwanda, Ghana and Nigeria, with the objective of strengthening intra-African trade and enhancing the participation of women entrepreneurs in regional and continental markets.